Doriena Parsons is a senior strategic communications and marketing leader with close to twenty years’ experience helping organisations build trust, strengthen reputation and drive growth through clear, people anchored strategy. With an international career spanning the United Kingdom, the Netherlands, the Sultanate of Oman and Australia, she brings deep experience leading multi cultural teams and delivering work in complex, regulated environments across B2B, B2B2C and B2C.

At Moore Australia, Doriena leads national marketing and communications initiatives that support firm growth, strengthen brand consistency and improve lead generation across the network. She is known for building practical frameworks that help firms translate strategy into action, from service line go to market planning and campaign execution through to stakeholder communications, content and client experience.

Doriena holds a Bachelor of Communications (International and Intercultural Communications), an MACert in Communications Management, a  PostGrad certificate in DEIB alongside additional study in psychology and business strategy. She is a Certified Practising Marketer (CPM) and mentors emerging marketers through the Australian Marketing Institute. She is also a Graduate of the Australian Institute of Company Directors. 

Doriena is available for speaking engagements and can support Moore firms and their clients through:

Marketing add on services and workshops:

• Marketing and communications audits
• Brand, messaging and positioning refresh
• Service line go to market strategy and launch planning
• Digital marketing strategy, content planning and lead generation support
• Stakeholder communication planning and executive messaging
• Personal branding and professional presence workshops
• Career development and communication skills workshops

Areas of expertise

• Corporate communications and reputation
• Stakeholder management and executive communication
• Culture building and people centred change
• Intercultural workplaces and leadership
• Aligning sustainability goals with community and people focused engagement

Sector experience

• Banking and financial services
• Payments
• Education
• Travel
• Personal finance
• Faith based organisations and products